Tuesday, November 29, 2011

Advertisements Are More Than Paper and Words

My advertisement is for a Mercy Choir Concert. It is for anyone interested in viewing a concert. In making this advertisement, I used many tools in Photoshop. Although this looks like a simple "flyer", it took more time than it looks. I used transform, text, text color, brush tool (tree), paint bucket, swatches, move tool, flatten image, opacity, and centered text. I used transform to scale the pictures to make it fit on the advertisement and make it even instead of making it look too fat or too skinny. I used text to add words to the advertisement and I used the text color tool to add color to the text to make it not so boring but to addd color. I used the brush tool to add the two Christmas trees so I could incorporate the "Christmas spirit" into the advertisment. I used the paint bucket tool to make the background of the advertisment a different color from white to add more color to the advertisement. I used swatches to color everything correctly. I used the move tool to move things around on the advertisement. By flattening the image, I made everything be on one layer. The opacity tool was used to make the logo and Christmas trees fade a little to make all the other text pop and put the main focus on it. The main focus of the advertisement was the announcement of the concert so I wanted to make that stand out but also add the logo. I centered the text on the advertisement to make everything look evenly balanced.
 

Tuesday, November 15, 2011

The logo I did was Mercy Choir. I have a microphone and music notes all around to show my meaning in the logo. I used shapes and various lines to get my point across. On the microphone, I used a circle and rectangle and on the music notes I used circles and lines. I used these colors because music notes are usually represented in black and Mercy's school color is baby blue. I think by looking at this picture, many should know that it is representing Mercy Choir even without the text at the bottom. The text at the bottom just represents that its Mercy.