Tuesday, November 29, 2011

Advertisements Are More Than Paper and Words

My advertisement is for a Mercy Choir Concert. It is for anyone interested in viewing a concert. In making this advertisement, I used many tools in Photoshop. Although this looks like a simple "flyer", it took more time than it looks. I used transform, text, text color, brush tool (tree), paint bucket, swatches, move tool, flatten image, opacity, and centered text. I used transform to scale the pictures to make it fit on the advertisement and make it even instead of making it look too fat or too skinny. I used text to add words to the advertisement and I used the text color tool to add color to the text to make it not so boring but to addd color. I used the brush tool to add the two Christmas trees so I could incorporate the "Christmas spirit" into the advertisment. I used the paint bucket tool to make the background of the advertisment a different color from white to add more color to the advertisement. I used swatches to color everything correctly. I used the move tool to move things around on the advertisement. By flattening the image, I made everything be on one layer. The opacity tool was used to make the logo and Christmas trees fade a little to make all the other text pop and put the main focus on it. The main focus of the advertisement was the announcement of the concert so I wanted to make that stand out but also add the logo. I centered the text on the advertisement to make everything look evenly balanced.
 

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